Selecting Content Management System (CMS). Why Do You Need One?

Modern pace of life and business leaves its mark on all means both receiving and providing information. The only matter is how fast and complete information can be found. On all of this depends success of a business.

The Internet has given the world the rich opportunities for providing information. But the cornerstone of the present moment is the speed and ease of information processing and how quickly and correctly can your business provide up to date information on the Internet. Modern technology of creating and maintaining websites offers developers, managers and site users a huge selection of ready-to-use systems. Most content management systems (CMS) are universal, but many have their main purpose, its pros and cons.

“Selecting Content Management System (CMS). Why Do You Need One?”  provides useful information about CMS and will answer some of the questions that will help your business to make the right choice between CMS.

Why?

Why do you need a content management system? All instruments owe their existence to the human impulse to facilitate work and make it more efficient. No exception applies to the Internet technologies. Site creation and support process is quite time consuming and requires some knowledge of programming, design and marketing. Most modern CMSs allow people to have minimal skills to work with a personal computer and Internet knowledge to share their work through the site: add and update information on the site, take orders, analyze statistics, etc..  All the operations before the existance of the CMS demanded skilled labor. Specialists in design, graphics, programming, and marketing are now available to ordinary users. When using the CMS website within a few minutes you can add news article or edit product and services offering.

General features of content management systems (CMS)

Available Capacity. When using the CMS, a website has no need to install any special software, because the system itself is installed on the web server and all transactions are carried out on the content through any internet browser (Internet Explorer, Mozilla, Opera, Safari, Google Chrome, etc. ).

The Completeness of the Functionality. Most CMS made ​​on the principle of modularity that has some basic base to which you can connect the modules. Modules may already be part of the complex system, and can be installed separately. Many systems allow independent development to develop and include the additional modules to a CMS. Thus the overall functionality of a website depends on the functions of the included modules.

Security. Most modern CMS provides a range of facilities for the safe operation of the site, information security and integrity of the site’s structure.

Overall structure. All CMS consists of a shell (program management ) and Databases. Shell is a set of programs that take the user’s request information from the database and pass it as a separate page to the browser. Most of the dynamic pages are generated “on the fly” in a predetermined pattern.

Criteria for choosing CMS

Site assignment. most important criterion for choosing a content management system (CMS) is a destination site.  If your site is geared primarily to the sale of goods or services (online stores, catalogs, etc) then this could be one type of CMS, with eCommerce functionality. If you have news or information portal then  it’s a different kind of system. If you are planning a large company’s intranet or portal then it will need a corporate system. And so on,  it all depends on the direction and purpose of the website. The only type of sites that use CMS is not so justified is for the sites with it 1-3 pages, business cards (About Us, Contact), or some informational sites.

Funcionality. Once you have decided on the appointment of the site, there will be a list of functions that the system should provide: accommodation of the information materials (news, articles, terms and concepts, questions and answers, and so.), placing product offerings, services list (catalog), order forms and applications, feedback, support, communication and etc.. All these specific tasks provide basic  functionality of the site. Therefore, when choosing a CMS you should pay careful attention to its functionality.

Comfort. Next, you must determine who, where and how often will work with the content of a site. You need to consider publisher’s computer skills. The CMS should provide a comfortable text editors to the site administrators, owners, and authors. And if it is in the scope of the site that a team of authors will be involved in updating and adding the content, then CMS should provide ample opportunity for teamwork.

Technical requirements for hosting. Since the CMS is installed on the server (web hosting platform) then all CMS already has a number of technical requirements for the server, where it will operate. CMS requires different types of databases, programming languages ​​support, available disk space, and other similar features. If you already have a hosting platform, when choosing CMS you should pay attention to the technical ability to use this CMS on your site. Particularly complex, multipurpose CMS or projects with a large attendance (news sites, large online retailers) can place a heavy load on the server.

Security. There are two types of software development: open source system (CMS source code is open for modification) and commercial systems closed-source (source CMS is the property of the developer and can not be modified). For the first type is characterized by the presence of a large number of different modules and more than a simple change in the functional site. These systems are supported by some developer community on a voluntary basis. For commercial (closed) systems are important better security and support. And certainly – for all types of CMS important updates and security fixes.

The Cost. There are paid and free content management systems. And even among commercial (private) CMS, there are free or shareware editions. Typically, these free options have almost all the necessary functionality for a small website (blog, online store, web site directory, etc). Advanced functionality is sometimes available for a purchase.

Support. It is important to determine who and how will deal with installation and maintenance of your CMS. Each CMS may have its own specialist company, or contract with the developer’s studio. The value to adding developer’s support provides the speed, confidence and high level of maintenance to your site. For systems with open source, it is important to have members in the community worthy of support channels, such as the official forums, mailing lists, wiki and knowledge base.

Ease of Deployment. An important factor is the ease of installation and the system’s upgrade. If you install and configure CMS by yourself it may require long work hours. In this case you must consider alternative options for who will be deploying your CMS project (webmaster, developers, or site administrators).

Conclusion

Cumulative comparison of all these factors and will give you an insight into what kind of CMS is most suited to you. In conclusion, you should have an understanding of the project’s cost, ease of use and maintenance. The total costs are generally considered as the cost of the product (or a license to use it), the cost of implementation of the product, the cost of support for minimum of 2 years and the expected costs of upgrading the site by the developers.

Popular CMS:

  • 1C Bitrix
  • UMI.CMS
  • NetCat
  • HostCMS
  • Amiro CMS
  • Datalife Engine
  • Drupal
  • Joomla
  • WordPress
  • Typo 3 and others

Joomla vs WordPress CMS

Remember of advantages and disadvantages of WordPress and Joomla:

  • if you want members to access your videos on a subscription basis and have members in various levels of permission (depending on their subscription level), Joomla is your best bet.
  • If you simply want to show your videos on your site, or you only have 1 type of members and you want things to be simple and clean, WordPress will do nicely.
  • If you want to show off different types on videos on your home pages from different sections, more or less like a magazine, again Joomla is better equipped for it.
  • If you want to create a video journal, WordPress makes life really easy for you.
  • WordPress is very simple and easy platform and tasks are extremely easy to accomplish. You may want to go for WordPress, as it’s the best open source option to manage and update your website daily.
  • Joomla is one of the most popular CMS’s on the market due to its power and flexibility. The Joomla package consists of many different parts, which allow modular extensions and integrations to be made easily. Joomla features numerous capabilities and a developed custom database work.
  • One of the reasons why I choose Joomla:
    • Costs very little for maintenance and development
    • SEO and SEM optimized
    • Very flexible, intuitive and easy to use
    • Manage text, images, documents and media files
    • Unlimited possibilities of development of web pages
    • Has wide spread and support a strong and very active web community
  • WordPress its really good at a blogging tool but Joomla, by comparison is a full blown CMS that can blog if you want it to easily.
  • Joomla provides 100% perfect URLs and metadata when managed correctly, and pagecode that is good enough for the job.
As a webmaster, I design, deploy and maintain websites based on the CMS of my client’s choice at very competitive pricing.  Please call to schedule your free consultation or simply  Contact Me  by submitting your inquiry online.

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Domain Ownership Protection Questions Answered

One of the questions about the ownership of the domain that I have been asked was whom to register a domain name to?

The issue for the organization is not easy. During the registration of the domain for an organization is necessary to consider the legal questions – about the domain owner, the trademark to prevent potential conflicts.

Here is the information about the domain ownership that will help with the decision making when registering a new domain or reviewing the status of your current domain.

About domains and Trademark

In the case, if the domain is the same as the registered trade mark, when filling out the domain owner the right decision is to select the owner of the domain name is to select a person or entity that is the trademark owner. This step makes sense to do that. This will prevent possible disputes situations where there are different parties are involved are the owner of the domain, and the owner of the trademark.

Based on the current judicial practice, it is obvious that the owner of the trade mark is likely to win the ownership of the domain in court. Generally, for companies that plan to do registration of trade names, or so called trademarks, it is important to do registration (reservation) of the domains in all the right domain areas before submission of applications for registration of the trademark.

In the future, it will help to save lawyers expenses, as well as reserve a domain name that matches the name of the brand. It is important to emphasize that when writing the name of a trademark can be ambiguous, then it makes sense to reserve the domain, specifying the all possible or the most probable variant spellings of the domain.

About the Domain Owner

About the hired employee who is the domain name owner

Every day we have situations where the organization registered the domain for their employee, often by the system administrator or programmer. The domain name of the company, as a rule, is well-known and visited site. In that case, if the employee retires or encounters various disagreements with the owner then the conflict associated with the domain name is obvious. Moreover, in such a situations to win a negligent employee company domain will not only be extremely difficult, but also quite expensive. Cases such as this type of situation has arisen in connection with the dismissal of the head of it, was the owner of the domain name of the company. The conflict between the lay off salaried director and owner of the company is evident. The owners of the Company reasonably avoid such conflicts in advance, isolating salaried employees, including with leaders from the ownership of the domain of the company.

About the owner of the domain name company who is a shareholder of the company.

In this case, if the company has one owner, Problems often arise. In the event that the company has several owners, it could potentially have problems with domain in case of sale of shares by way of a shareholder, or in the event of a shareholder of the company. In this situation it is reasonable to immediately register the domain of the company, indicating the owner of the company itself or the step by step procedure to take steps to transfer ownership of the domain of the company – the company as a legal entity.

Companies disappear, domain names remain

Not all entities have the ability to survive in a rather difficult financial circumstances. You can close the company to reorganize, or declare the bankruptcy. But the domain of the company can continue to live a long time, in most cases, it is simply necessary.

Before you reorganize or close corporation transfer ownership of the domain owner of the company – a legal entity or a person. If you do not do that, when the company, who is the owner of the domain name, does not already exist, there are some serious problems with the procedure of transfer of the ownership rights of the domain name to another person.

In this brief article it is simply impossible to describe all the potential situations that are associated with ownership of the domain. I hope that the information you read will be useful, and will also help you avoid problems with domains ownership in the future.

Here is the brief summary of ownership of the domain name:

  • it is desirable to specify the owner of the trademark as the owner of the domain name that is associated with the brand;
  • register domains before you file the application for registration of the trademark;
  • before you close the company you should transfer the domain ownership to another person;
  • it is necessary to register a domain owner as the sole owner of the company, or the company itself.

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How to Embed Flash Movie Video in Web Page?

For those who tried to find a solution for embedding any Flash (SWF) Movie or Video in your web page and have  not found a good solution, the source presented below have always worked for me. I combined my research into one simple solution presented below. It works for me and I hope it will work for you.

All you need to do is insert this code anywhere within the <body>…</body> tags.


<object classid=“clsid:D27CDB6EAE6D11cf96B8444553540000″
width=“650”
height=“530”
id=“FlashID”
title=“Your Flash Movie Title”>
<param name=“movie”
    value=“http://www.yourdomain.com/your_flash_movie.swf” />
<param name=“quality”
    value=“high” />
<param name=“wmode”
    value=“opaque” />
<param name=“swfversion”
    value=“9.0.45.0” />
<! Next object tag is for nonIE browsers. So hide it from IE using IECC. >
<![if !IE]>>
<object type=“application/xshockwaveflash”
    data=%20www.yourdomain.com/your_flash_movie.swf”
    width=“650”
    height=“530”>
    <!<![endif]>
    <param name=“quality”
value=“high” />
    <param name=“wmode”
value=“opaque” />
    <param name=“swfversion”
value=“9.0.45.0” />
    <! The browser displays the following alternative content for users with Flash Player 6.0 and older. >

    <div>
<h4>Content on this page requires a newer version of Adobe Flash Player.</h4>

<p><a href=“http://www.adobe.com/go/getflashplayer”

    rel=“nofollow”
    target=“_blank”><img src=
    “http://www.adobe.com/images/shared/download_buttons/get_flash_player.gif”
    alt=“Get Adobe Flash player”
    width=“112”
    height=“33” /></a></p>
    </div><![if !IE]>>
</object> <!<![endif]>
</object>

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Simple Start‐up SEO Checklist to get to Top of Google for Free

If you don’t know where to start, here is a simple checklist the will get you started. More in detail is described in SEO Checklist and in Best Practices for Well Designed and Optimized Website sections.

This simple start‐up check list will definitely get you seen on Google and will help you to achieve top ranking on major Search Engines. After you went through the list and applied SEO tips to your website, continue monitoring and optimizing your website.

  • Determine the best keyword phrases for your site. Use WordTracker to help you come up with a list of 2 to 4‐word phrases. Target 100 keywords initially (For details on how to use WordTracker please read sub‐section “Choose Keywords”. For other tools available for Search Engine Optimization, please see “Free Search Engine Optimization Tools” section).
  • Create lots of pages. It’s better to have 20 short pages than 5 long pages on your site. Each page should be 200 words minimum and discuss one topic (one keyword phrase) only. (See examples of some web pages you may want to create for your own website in “Best Practices of a Well Designed and Optimized Website” section.)
  • Optimize each page for your keyword phrases (see “Positive Search Engine Optimization Factors Detailed Checklist” for more details):
  • Include keywords in the <TITLE> of each page. This is a MUST!
  • Replace “ands” with a “|” character
  • Include keywords in the <H1> and <H2> headings for each page. Use the styles sheet (CSS) to control the size of heading text to make it blend in better. Google considers <H2> tags more important than tags, since people were abusing tags
  • Include keywords in the first paragraph of each page (within first 20 words).
  • Use keywords in italic and/or bold tags in your main body. Example: <BODY><p>keyword</p>
  • Last paragraph of your page should also include keywords: <p>keyword</p></BODY>
  • Include keywords in the text of links. Never use “Click here”. Example: if my keyword is “x‐ray” use it in your URL <a href=”http://www.domain.com/x‐ray_products.html“></a>
  • Use keywords in your folders and file names. Example: http://www.domain.com/keyword/keyword‐products.html or in your image file keywords.jpg
  • Your images should include ALT tags with keywords in them. Example: <img src=”keword.jpg” ALT=”keyword”>
  • Link to each page from your sitemap page, and from each page back to your home page. Also cross‐link between pages that discuss the same topic.
  • Submit your site to the Open Directory Project (OPD: go to http://dmoz.org/add.html.). This is very important and should be done early as it takes time to get listed! (See “Submit Website to Open Directory” sub‐section for detailed overview of OPD)
  • Submit your site to Yahoo! If you can afford it, this is money well spent. Be sure and follow Yahoo’s submission guidelines precisely and to the letter.
  • Regularly monitor your progress and modify your efforts:
  • Monitor your site traffic often – it contains a wealth of information.
  • Check to see that all new pages are indexed in Google.
  • Check your site’s ranking on your chosen keywords once a month.
  • Regularly check your incoming links as part of your link campaign.

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