Important Components of Successful Online Stores

Any successful online store, which will provide its owner with excellent sales, should have the following elements as described in the article prepared by Utah Web Design Company.

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Google Analytics Default Settings is Not Enough

This article answers the question: What info does Google Analytics tracking code collect and is it enough for my business decision makers?

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SEO Tips on How to Make Crawlers Index Your Site More Often

Fast indexing in search engines is an important task for any webmaster for better SEO ranking (positioning on top of search engines). The main thing that attracts search engine robots is a new content. If the site is updated frequently, such as news portals, the problems with indexation should not arise if you have the resources, new pages and all of these are literally in minutes fall in the index. But not every website needs constant updating. If it is, for example, the company’s website, it can be filled once, and then only sometimes add news. And how to get the search engines to see them quickly? Reindex or updated pages? Consider a few ways to get to the site search bots.

How do you make crawlers quickly index the new pages of the site?

Regularly updated blocks

Virtually any resource page can be placed in the form of updated blocks, for example, with news, commentary, offline messaging or social networking. Online stores can display on each page the list of recommended products that will change randomly. Search engines, in each case will see a “new” page and get used to that it is constantly updated, and those search engines will feel that they need to go there more often.

The downside of this method is considered to be that there is a small leak page that provides more weight for the same forum or news page.

Visitor retention

If you allow users to post comments on articles, add comments about the goods, own articles and other content, it will constantly update the website. It is clear that the activity of visitors should be encouraged and supported, as well as there is a need to monitor the quality of the same comments and feedback to the site does not become a spam site.

Cons of this method is possible to reduce the Relevance page keyword density. The keyword density is reduced even on a perfectly optimized pages as there is a new non-optimized text, which dilutes the main content.

New links

If there is a need to attract search engine spiders to a new updated page, then it is necessary to get new links to that page (there may be a link to a new page from your site, but it is better to get new links from external resources). According to the robot, it hits the page and reindexes it. It is ideal to get links from news sites.

For Google System, to expedite indexing there is a very well-proven service such as twitter – though at the corral in the index using twitter, so much depends on the account from which there is a link.

The only negative fact is that you have to spend money on buying links or run the link on twitter accounts.

Redirect

You can always just delete the old page and create a new one – with a new address and new content. In this case it is best to make a redirect from the old page to the new one not to lose all the weight and external links. It is clear that some parameters, such as age of the document will be updated as well.

The disadvantage of this method is that it is impractical, for example, if you want to reindex a large number of pages.

What methods are acceptable, available and most appropriate for the site – everyone decides for himself, because it all depends on the features and capabilities of the resource. But best of all, if the site is constantly updated with fresh content then the search engine spiders will continue indexing your pages as often as you update content.

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Simple Start‐up SEO Checklist to get to Top of Google for Free

If you don’t know where to start, here is a simple checklist the will get you started. More in detail is described in SEO Checklist and in Best Practices for Well Designed and Optimized Website sections.

This simple start‐up check list will definitely get you seen on Google and will help you to achieve top ranking on major Search Engines. After you went through the list and applied SEO tips to your website, continue monitoring and optimizing your website.

  • Determine the best keyword phrases for your site. Use WordTracker to help you come up with a list of 2 to 4‐word phrases. Target 100 keywords initially (For details on how to use WordTracker please read sub‐section “Choose Keywords”. For other tools available for Search Engine Optimization, please see “Free Search Engine Optimization Tools” section).
  • Create lots of pages. It’s better to have 20 short pages than 5 long pages on your site. Each page should be 200 words minimum and discuss one topic (one keyword phrase) only. (See examples of some web pages you may want to create for your own website in “Best Practices of a Well Designed and Optimized Website” section.)
  • Optimize each page for your keyword phrases (see “Positive Search Engine Optimization Factors Detailed Checklist” for more details):
  • Include keywords in the <TITLE> of each page. This is a MUST!
  • Replace “ands” with a “|” character
  • Include keywords in the <H1> and <H2> headings for each page. Use the styles sheet (CSS) to control the size of heading text to make it blend in better. Google considers <H2> tags more important than tags, since people were abusing tags
  • Include keywords in the first paragraph of each page (within first 20 words).
  • Use keywords in italic and/or bold tags in your main body. Example: <BODY><p>keyword</p>
  • Last paragraph of your page should also include keywords: <p>keyword</p></BODY>
  • Include keywords in the text of links. Never use “Click here”. Example: if my keyword is “x‐ray” use it in your URL <a href=”http://www.domain.com/x‐ray_products.html“></a>
  • Use keywords in your folders and file names. Example: http://www.domain.com/keyword/keyword‐products.html or in your image file keywords.jpg
  • Your images should include ALT tags with keywords in them. Example: <img src=”keword.jpg” ALT=”keyword”>
  • Link to each page from your sitemap page, and from each page back to your home page. Also cross‐link between pages that discuss the same topic.
  • Submit your site to the Open Directory Project (OPD: go to http://dmoz.org/add.html.). This is very important and should be done early as it takes time to get listed! (See “Submit Website to Open Directory” sub‐section for detailed overview of OPD)
  • Submit your site to Yahoo! If you can afford it, this is money well spent. Be sure and follow Yahoo’s submission guidelines precisely and to the letter.
  • Regularly monitor your progress and modify your efforts:
  • Monitor your site traffic often – it contains a wealth of information.
  • Check to see that all new pages are indexed in Google.
  • Check your site’s ranking on your chosen keywords once a month.
  • Regularly check your incoming links as part of your link campaign.

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