Each of these ways of advertising a website has its pros and cons. Contextual advertising (Pay-Per-Click advertising) allows you to get your ads throughout the day, adjust the geographic region, ad schedule and daily budget. But each transition member is paid. In turn, the search engine optimization brings tangible benefits no earlier than one month after the start of operations on SEO of your website. But you get more and more targeted visitors every day you work on search engine promotion. Work on the search engine optimization and promotion of sites have long lasting effect. This means that even after stopping work on the site, its position in the search engines will be progressively lowered, and for some keywords possibly can stay on the first page. In addition, the cost of the transition to the target site in the end is several times cheaper than PPC advertising. Therefore, to compare the two types of attracting targeted visitors is not entirely correct.
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