We had a time when saying “do websites for people” was perceived as only a guide. Now it is a mandatory requirement, without which your site – this blog or online store – would never become popular and visited. The positions in the search will be far beyond the 50+ and the entire audience will consist of you and casual visitors who can be counted on the fingers.
In 2015, the year to create a truly high-quality commercially successful and visited the website, you need to pay attention to the following points:
Content is King
This point has become more urgent than ever, because now promoting the website with poor content is simply illogical. To reach the heights is almost impossible without a good quality content. Purchasing links will not help, but will become just a waste of money. Articles should disclose the problem and meet the needs of the visitor. The articles on the website have to be well formatted and, if necessary, to include multimedia content such as: photos, info-graphics, video.
Website Design is Important
Earlier not many were troubled by this. But now with the advent of increased competition and a large number of new players in the market, appearance of the site is an important tool in the fight for the conversion and sales. Minimalism, flat style, the rejection of all superfluous – all this became critical in 2015.
The number of mobile users is growing at a frantic pace and in some subject areas passed the bar of 30% of the total number of visitors. Adaptive design has become a necessity if you want your site to be easy to use on the mobile gadgets. This is especially important for online stores that are due to inconvenient and outdated layout without adaptivity can significantly lose profits.
These include such factors as users view of the page, bounce rates, the interaction in the form of comments, and other social activities. They are taken into account by search engines, and their improvement has a positive effect on the position of the keywords and the conversion rate.
Last year, the search engines completely closed a question of link spam and various markups. Now the qualitative development of the site is faster and more effective way than the use of “black” methods of promotion.
Satisfaction of people who clicked on the site, and an emphasis on usability should be the main objectives of the owner of the web project in 2015. Especially if you, as a website owner, want to make your website really successful.