Review of E-commerce Trends for 2014 allows us to test promising directions and methods of work before they become actively used by competitors. Thus, one can obtain significant advantage in terms of experience and data analysis to take its market share
In this article, we provide our review of e-commerce trends for 2014, which are likely to continue to develop rapidly in the future.
Mobility and Targeting
Mobile traffic is becoming one of the main channels for receiving visitors and some projects have already become a key source of traffic. Sites without adaptive design losing the competitive race.
Also, due to increased competition and the need for more careful monitoring of budgets there is a need for even more precise targeting. Launching a campaign to contextual advertising, you need to understand clearly what is the target audience it is aimed for.
If earlier few people paid attention to demographics, now it is becoming a very promising direction. Regional online store may be less profitable than the online supermarket that focuses on the entire country. In many ways this is achieved thanks to the high flexibility of local players who can provide quick delivery and a decent level of service.
Trading platforms are becoming a tool for a quick start in the case of the novice players and effective channel capacity sales for existing online stores. Same Aliexpress.com is currently one of the most famous and popular shopping areas in the world.
Social Media Marketing
Social element – for example, recommendations to friends, card sharing on social networks – are started to be even more valued by the owners of the online stores. Many people understand that this is a great opportunity to quickly increase the popularity and the formation of a stable audience. Therefore, such action by the user is encouraged by various methods (discounts, gifts and so on).
Traditional SEO, based on the reference promotion, giving way to a comprehensive internet marketing and focus on quality content. Blogs, communities, social networks and other sources of content distribution allow to get traffic that would be targeted toward the products offered.
You must keep visitors and possibly encourage repeat sales from your side, in addition to ensuring the attendance to the online store. It is important to note that online stores pay close attention to the active email-marketing, which can grow business up to 130-150%.
Another area that needs to be addressed in connection with the growth of competition in the e-commerce market is conversion optimization. Increased conversion on online stores achieves tangible growth in sales. Thus, the saving on advertising budgets and the overall growth of business efficiency. This is especially true for niches that are characterized by low traffic or low margin for the seller.