All sometimes I want to purchase a product without leaving my home. Purchase of foreign products is also quite popular today. Intermediaries between buyers and sellers in this case are the online stores. There are too many on the web today. This is the most competitive niche online. Therefore, promoting your online store could be very difficult and not cost effective.
One of the main difficulties of working with an online stores is that due to the presence of various products and their models on the site there is a huge amount of low-frequency queries. However, sales are basically exactly with these requests, and they need to make a special emphasis.
It is believed that each page can be promoted only by one request. This is true when it comes to high-demand request. But if you use low demand, then there can be used multiple queries for one page.
In order to create a semantic core for an online store, you need to use special programs, for example, Key Collector or services such as Rookee or Seopult. Do not forget that all the key questions to be analyzed according to their geolocation (specific region).
Try to use only unique description for each item store. Even if you are dealing with a large number of nearly identical models of the same product, you still need to come up with the unique way of representing those models. Keeping a lot of the same pages is dangerous, as the search engines can find them as duplicates and apply filters on the site.
One of the main rules of the promotion of the online store is that when you click on a link from the search results, the user must immediately get on the right page. If a user searches Apple monitors, then he should get to a page with Apple monitors.
Photos for the site must also be unique. Good photos will give a lot of traffic from the search images.
Behavioral factors also play a big role. For their exact tracking you can use Google Analytics or any other third party tracking services.
It is important that online reviews have been written right.
If possible, place videos on products. They are loved by both users and search engines.
Be sure to get promotion in social networks. Do not forget about Twitter and Instagram.
You can find more information on the promotion in the “Promotion & Marketing” section.