Hundreds of thousands of online stores around the world offer their services to the users. Variety of online shopping carts are amazing. Today, programmers and seo-optimizers have a lot of tools for creating high-quality ecommerce websites. However, not every store in the network can meet all quality requirements and expectations of the user.
It is not enough to create a comfortable and multifunctional online store, you need to build it in such a way that users would like to purchase goods and regularly return to the site again. Even if you go to the internet shops of the famous brands and designers, you will see that not all the sites and their products are made “professional”.
A successful online store, which will provide its owner with excellent sales, should have the following elements:
- Simple personalization
- The simple process of selecting and ordering
- Customer Reviews
- Mobile version
- Excellent conversion
- “Inspiring” design with great features
Let’s take a closer look at each of these points.
Mobile Version of the Online Store
Mobile version of the website is very important today for any resource. Millions of users every day go browse internet from their mobile devices. Therefore, if your online store does not have a mobile version, you can expect a lot of losses. If such version of the website is available, then make sure that it is the most convenient and simple to use. Otherwise, the effect of mobile versions will not have significance for your users.
Personalization of the Online Store
Personalization is also important for the success of the online store. Let the buyer personalize your site (widgets placement, appearance, etc).
For example, some sites have a very user-friendly features selection of suitable products. You enter the required parameters in the search and the site gives only those results that match your requirements (for example, a wooden table, dining, oak, etc.).
I do not think that there is a need to talk about Customer Reviews. Everyone knows that this is a very useful feature for both buyers as well as for the owners. But in order to make the most of the reviews, you need to work on them and improve them. Add to your reviews userful filters (date, size, with a photo or video, etc.)
The Simplicity of Selecting and Ordering
Buyers should always be able to easily and quickly select items on your site and place your order. Nobody wants to spend a lot of time trying to deal with the filling of some form. Everything has to be very simple and clear to any user. Also, add useful features. For example, if the online clothing store buyer hovers over the waistline, it automatically displays the available length.
To get a great conversion never complicate the purchasing process for your buyers. It is your online store, so give the buyer the opportunity to purchase goods online, without any additional calls, etc. In addition, give your customers the opportunity to do what they want with the choice of the products they like. Many successful commercial websites have the opportunity to add products to the wishlist, cart, or by phone to get more information about the product or to contact a representative.
“Inspiring” Design with Great Features
A good online store has to be beautiful and with interesting features. Website design can attract visitors as well as draw them away. So do not “overdo it”, by adding to your web resource a variety of effects. Some of them only complicate the website.