Many companies are seeking to attract as many visitors as possible to their commercial website, because most of those who come to the website, come through the search. Those visitors are potentially interested in the goods or services offered by the business. In fact to attract as many visitors as possible to the company’s commercial website is not as difficult as it seems, and also it is doable task that can be accomplished if the right strategies are implemented on their site.
The visitors need to trust the owners of the site. Earning the trust is not easy, but this should definitely be the main priority for the owners. We will give you a number of recommendations, compliance with which will increase the confidence of the people to your site and to the company as a whole.
1. The story of the company.
For visitors, it is important to show that the company has a long and successful thriving (at least, that tomorrow will not be closed). Place in a section of the site “Company” information about employees, partners, history of the company, and you will see that users will actively visit your site.
2. Customer Reviews.
As practice shows, reviews are the most effective way to enhance the reputation of the site. When a visitor reads a lot of positive comments, it starts loyal attitude to represent the company and its products are more likely to buy.
Internet shopping is necessary to publish customer reviews, and working with different companies of particular value are the positive feedback of your partners.
Note that not all now believe in reviews, since they can be purchased in any amount, but a wider audience feedback will help your people decide whether to purchase from you.
3. Contact us.
People will only trust the company that on its website indicates all possible ways of communication. It is also important to identify the working hours so that visitors understand when it is best to call you. Have mobile and landline phones written, so users know how to reach you.
Make sure to add directions to you on the contact page. And make sure that the specified time for calls answered by the competent staff who can answer any questions.
4. Awards and certificates.
If your company has some awards and certificates of quality, be sure to let us know about it on the site. This significantly raises your credibility and attracts customers. Also hang those certifications in the reception office.
5. Convenient payment.
Now you can pay for the goods in different ways, so you have to offer its customers a variety of payment methods, so they can choose the best method for themselves. Such an approach would raise the credibility of your business and interest in the website. Take care of the confidentiality of all data of its customers. Make sure that the site is secure and visitors are aware of it.